Anastasia Lytkina
web designer

in a crowded

digital field

->

discuss project

I create sites that win

international awards

awwwards.com — competition for professional developers and web designers

cssdesignawards.com — an international platform for web design and development awards

#madeontilda — gallery of the best websites created on tilda.cc

My projects

Longread about apartheid

online premium furniture shop

site for landscape design studio

site redesign

I make businesses stand out

I conduct thorough market and

with analytics tools and meaningful visuals

At the beginning of co-operation, I conduct an in-depth interview. I analyse direct and indirect competitors, the target audience, identify the pains and needs of potential clients. On the basis of analytics I highlight selling meanings and write texts. This in-depth approach allows us to make sites that really work, create a positive brand image, generate revenue for businesses and remain relevant for the long term.

target audience research

I create a visual that demonstrates

the value of the brand

The foundation of meaningful design is deep analytics. That’s why I create all design elements based on research. With this approach, the design reinforces the intended meanings and works for the target audience. Without analytics, the design will be a picture based on the designer’s imagination. In the absence of photos, I generate unique images with the help of neural networks.

I Apply many years

of varied experience

for large banks and it-companies

to develop a website

strict with deadlines and agreements

Your site is my project. I keep track of deadlines. I keep you informed of progress. I aim to make my work bring results to my clients. Business processes, large-scale complex projects, deadlines and plans are not abstract concepts for me.

Perfectionist

I strive for a healthy perfectionism. In my work I explore many theories to maximise results. I create neat design and pixel perfect layout. Constantly learning and improving my competences. I follow the trends.

Managing user attention

When designing the user journey I am guided by ux laws and ux research, I also assess how the user will interact with the site, under what circumstances, what kind of experience they will have and what emotions they will feel.